Colibri Brand Governance
In 2022, Colibri Group underwent a major rebrand and two of its ecosystems followed: Colibri Real Estate and Colibri Healthcare. I built out the brand guidelines for all 3 brands/ecos by setting up logo guidelines, defining color palettes and typography, and creating comprehensive icon and photo libraries. Finally, I compiled everything in an online Brand Management Portal, housed within Frontify. This enabled us to share the brand guidelines and assets more effectively across the company and easily onboard new designers.